Why Japan Doesn't Like Avengers: Endgame

  • Published: 13 June 2019
  • Why Marvel movies aren't received well in Japan
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    Marvel movies seem unstoppable. Avengers: Endgame is just the latest film breaking records and impressing ALL of the world. Well, everywhere except Japan. While Marvel has definitely had some success in Japan, the movies earn far well below box office expectations, especially when compared to other international countries. But what went wrong? Why doesn’t Japan love Iron Man 3000...or even 300? Well, we have some answers for you!

    And thanks to crafty work from Marvel, they may be seeing plenty of box office numbers rising up in the near future! So let’s take an adventure over to Japan, and dive into one of Marvel’s hardest box offices to find success at. For eleven years, the MCU has risen up and dominated the International Box Office. Each year only seemed to get better and better for the franchise, culminating in huge event films like The Avengers, Captain America: Civil War, and The Avengers: Infinity War. And now, if there’s one movie that will forever define 2019, it will be Avengers: Endgame. The film was a defining moment for millions and millions of fans all over the world. Weeks after release, people were still flocking to theaters in nearly every country... except Japan. Surprisingly, the epic rematch against Thanos, time-travel adventures, and deaths of major characters like Black Widow and Iron Man were not enough to draw in audiences. The movie performed OK at the Japanese box office, but was nothing Marvel will brag about in advertisements anytime soon.

    Watch to see exactly why Japan moviegoers aren’t exactly impressed with Marvel movies and ways they may change in the future.

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Comments • 1 961

  • mr Q
    mr Q  1 weeks back

    Japan has always loved Spider man more than any other marvel or dc characters so its not surprising that his movies will do well over there

    • Charles Stebbins
      Charles Stebbins  2 weeks back

      End Game isn't popular in Japan because the Avengers never took off in Japan. X Men, Iron Man, & Wolverine all got made into anime, but not the Avengers.

      • haru might punchabitch
        haru might punchabitch  2 weeks back

        cuz detective conan is waaaaaay better lmao

        • Rebecca Osser
          Rebecca Osser  2 weeks back

          Anime is not "compleatly mainstream" in japan, that is simply not true. While it is a lot bigger over there (which is not weird considering it's japanese,) anime is far from mainstream

          • Antrace Britton
            Antrace Britton  2 weeks back

            So if i made a Peppa Pig Movie, it would make about 125 Million in the box office over at japan.

            • A_XPlaYz
              A_XPlaYz  3 weeks back

              Don’t ever make fun of Detective Conan I’ve been watching it since before I could walk

              • Nero
                Nero  3 weeks back

                I’m a Japanese student and also very big fan of MCU.

                Japanese children used to read not comics (like spiderman captain America.....) but also watch Anime on TV.

                Like American children do.

                But it doesn’t mean that Japanese aren’t familiar to hero.

                In Japan there are something like superhero, n they are popular among kids, they are power rangers and kamen rider.

                There movies are very popular among children to adults.

                And also Spiderman is only one hero that is known to many people.

                So I think Japanese are same as other country people,they just don’t know what Heros from comics are.

                And how cool are they.
                I hope Japanese people notice that.

                • S1
                  S1  3 weeks back

                  Goku could nuke the MCU🤣🤣

                  • Malik Arran
                    Malik Arran  3 weeks back

                    Avengers is too "adult" for Japan. Wow. Peter Pan syndrome? Check. Complex conflicted characters? Check. Extreme violence and hentai offered right alongside mainstream anime? Check, check, check. I'm seeing the consequences of a pussified, demilitarized Japan. Dealing with the fallout of two nuked major cities will do that.

                    • S1
                      S1  3 weeks back

                      Everyone is entitled to their opinion.
                      Let Japan think what they think.
                      Marvel will just have to deal with it

                  • S1
                    S1  3 weeks back

                    Lol they like Spiderman but hate Ben 10

                    • S1
                      S1  3 weeks back

                      The japanese anime like Naruto and Goku are have their own museums.
                      Waiting for Superman to show up.

                      • S1
                        S1  3 weeks back

                        Japan technology advancement is more than the USA
                        It's why their anime contain tech protagonist

                        • Ethan Rossignol
                          Ethan Rossignol  3 weeks back

                          Japan isn’t a country now

                          • everything is nothing
                            everything is nothing  3 weeks back

                            Because it is overdone trash

                            • Trevor Tangey
                              Trevor Tangey  3 weeks back

                              Japan 🇯🇵🇯🇵🇯🇵🇯🇵🇯🇵🇯🇵🇯🇵

                              • いちち
                                いちち  3 weeks back

                                I'm japanese. I like marvel.

                                • grey momo
                                  grey momo  3 weeks back

                                  Are the Americans seriously SO MUCH ignorant? This video said a lot of bullshit, the only good part was the one about the "grey" characters and inner struggles. Why should anyone like American superheroes crap? I am an Italian woman in my 30s, and I consider these movies CRAP for little kids and manchildren. Are you even serious? Plus, you guys completely ignored the target of manga like Detective Conan. Most of manga with teenagers as protagonists are SHONEN MANGA, dedicated to teenagers! Do you think Detective Conan is for adults? It's not a seinen manga. But you showed a lot of ignorance about media in general, since you look to think that the age of the protagonists in a story is ALWAYS related to its target and maturity, and it's not like that. In any media not all the plots involving children are shallow stuff for children. There's plenty of mature and rich stories with children as protagonists, and plenty of childish stories with adults as protagonists. You are biased and ignorant. EDIT: Please, go to watch "INCOMPRESO", a masterpiece by Comencini, and tell me it's a childish movie, just because the protagonists are children.

                                  • Darxcalibur [Sp00ny]
                                    Darxcalibur [Sp00ny]  3 weeks back

                                    Why doesn’t japan like endgame
                                    Ask Hawkeye killing off the Yakuza

                                    • 501stTrooperBMC
                                      501stTrooperBMC  4 weeks back

                                      Why is this in my recommended? Seriously, why is it?

                                      • sherryax15
                                        sherryax15  4 weeks back

                                        Marvel movies not thriving in Japan does not mean something is wrong in any way, be it for Japan or Marvel. Can't it simply be just, isn't Japan's favourite cup of tea. Nothing's really going on. Especially when they have tons more that cater to the Japanese market much better than Western taste. Too much globalization and westernization these days, so I'm much more glad that at least Japan's keeping their personality.

                                        • enzo debil
                                          enzo debil  4 weeks back

                                          any time stamp where he answers the question?

                                          • yjhm yhj
                                            yjhm yhj  4 weeks back


                                            like Japan is now 3rd largest economy but it still is 2nd in terms of domestically produced entertainment. ppl talk about kpop and stuff more but japanese ones are really made for domestic market so that’s why you just don’t hear as often. It’s not weird 2nd largest economy of entertainment watching their own stuff instead of foreign ones. grow up America

                                            • ちょろぎ
                                              ちょろぎ  4 weeks back


                                              • 김무현
                                                김무현  4 weeks back

                                                Interesting theory

                                                • mew10521
                                                  mew10521  4 weeks back

                                                  I guess they believe in staying young and immortality

                                                  • mew10521
                                                    mew10521  4 weeks back

                                                    so the younger the better?

                                                    • Itachi Uchiha
                                                      Itachi Uchiha  4 weeks back

                                                      Because Endgame is overrated as hell!

                                                      • Genetic Auto
                                                        Genetic Auto  4 weeks back

                                                        They didn’t watch the movies cuz they were eating dogs and cats😂😂😂😂

                                                        • Genetic Auto
                                                          Genetic Auto  4 weeks back

                                                          Who cares if Japan doesn’t like the avengers all they do is eat dogs and cats 😂😂😂🤡

                                                          • Mike Saechao
                                                            Mike Saechao  4 weeks back

                                                            Holy crap, you spent the first half of the video repeating the same thing over and over. Could have been more concise.

                                                            • sannes !!!!
                                                              sannes !!!!  4 weeks back

                                                              Ummmmmm Excuse me Mister!! I'm from Japan and leaving in Japan, but many people in Japan loves Endgame so Yeah...

                                                              • ZM L
                                                                ZM L  4 weeks back

                                                                Japan has great taste 👌👌👌

                                                                • Bat Kid
                                                                  Bat Kid  4 weeks back


                                                                  • J C
                                                                    J C  4 weeks back

                                                                    Honestly, Japan’s obsession with having young protagonist for every major series over there is kind of exhausting

                                                                    • AMusic海の精神
                                                                      AMusic海の精神  3 weeks back

                                                                      It isn't because young or adult each person is a world. There are adults who behave like 16 years old and vice versa.

                                                                  • the Meme Lord
                                                                    the Meme Lord  4 weeks back

                                                                    At least they like spider man...😕

                                                                    • Thịnh Tấn Phạm
                                                                      Thịnh Tấn Phạm  4 weeks back

                                                                      “Except for Japan”

                                                                      South Korea:

                                                                      • SSG Goku
                                                                        SSG Goku  4 weeks back

                                                                        cuz japan is salty

                                                                        • Kunst Wunderkammer
                                                                          Kunst Wunderkammer  4 weeks back

                                                                          So it's because Tom Holland is KAWAII?

                                                                        • Paul Bauman
                                                                          Paul Bauman  4 weeks back

                                                                          I know why they didn’t like it. Adam Warlock wasn’t part of the Endgame. It’s like that third Ironman I didn’t like since the Mandarin.

                                                                          • brian little
                                                                            brian little  4 weeks back

                                                                            Are the Japanese culturally pedophiles??

                                                                            • Andre Marchand
                                                                              Andre Marchand  4 weeks back

                                                                              Huh...so...Japan prefers anything as long as children are involved? *That...explains far more than it should...*

                                                                              • Andre Marchand
                                                                                Andre Marchand  4 weeks back

                                                                                *Reads title.*
                                                                                Me: “DO WE NEED TO NUKE SOME MOTHERFUCKERS _AGAIN!?”_

                                                                                • zaeem awais
                                                                                  zaeem awais  4 weeks back

                                                                                  I am sick of superhero movies. No offence. I want something new other than superhero movies.

                                                                                  • Philip Monihan
                                                                                    Philip Monihan  4 weeks back

                                                                                    I actually like Asian superheroes a lot more than American ones. They have more fun with the characters over there.

                                                                                    • Luke Coltson
                                                                                      Luke Coltson  4 weeks back

                                                                                      I watched EndGame with my Japanese exchange student lol

                                                                                    • nash18211
                                                                                      nash18211  4 weeks back

                                                                                      the answer is easy, cultural difference no need to over analyze

                                                                                      • LAST samurai
                                                                                        LAST samurai  4 weeks back

                                                                                        Am from japan and i have so many Japanese friends that they love marvel movies and avengers....

                                                                                        • Damian Reyes Avila
                                                                                          Damian Reyes Avila  4 weeks back

                                                                                          ⚙️ Robot